We invite you to sit down and take a look at your customer database. Perhaps you see a list of customers, what services were rendered for them and what they have bought from you over a period of time.
If you haven’t already, it’s time to think of your customers as fascinating characters in the lifecycle of vehicle ownership. It’s like a book that starts with purchasing a vehicle. The narrative ensues with services performed and relationships being built between service specialists and customers. The story reaches its end when the vehicle can be driven no more and perhaps a sequel begins at the purchase of a new vehicle.
In our last blog, we talked about two key ingredients to soup-up your Black Friday campaign and noted gift ideas for different kinds of customers. Within your own customer database, if you take the steps to group your customers based on what they purchased in the past, you are on your way to targeting the right gift ideas to the right customers.
As you get to know your customers, you’ll find out all kinds of interesting tidbits of information to help you populate your customer database. A few examples of facts, preferences and concerns include:
- Type of Customer: Male or female, single, married, with family
- Income bracket
- Vehicle owned: Model, age, added features
- Purchasing trends
- Frequency and types of services rendered
- Customer feedback
Turn these customers into fascinating characters; each one with a story; each one with particular interests and concerns. When they are grouped with similar customers, you have the right setting to personalize your Black Friday campaigns and make them super-effective. Add TAARGA Confirmation Marketing and we’ll send truly personalized emails to each group of customers you have. We can also send and receive instant texts and voice campaigns to really get your Black Friday campaign noticed.
Every customer tells a story and we at TAARGA know how to make your customers feel like you know them. That’s how relationships are built.