Ah, November – biting-cold rain, wailing winds and winter maintenance on every dealership’s mind. The last month of autumn eggs on thoughts of quotas and how to get customers out of the bitter cold into the warm hearth of service departments. Ah, it brings on visions of customers happily sipping a Keurig, Nespresso, or the like, in the comfort of a plush seat in the waiting room.
So how do you bring customers inside without the lure of a fireplace or a steam bath? It’s easy. One thing you can do, is think about how you can use your customer loyalty program to get them into your dealership now. Most local mechanics out there are too small to be able to offer loyalty programs, so use your advantage and give your customers another reason to choose their dealer for winter vehicle maintenance instead of “the other guy mechanic”.
If you don’t have a customer loyalty program as of yet, it may be worth considering as 75% of companies that use loyalty programs, generate a positive ROI according to a MarketingProfs infographic.
Customer loyalty programs are all about keeping the customers you already have. Let’s look at a few more stats. 83% of customers agree that loyalty programs make them more likely to do business with companies and 67% of returning customers spend more money than new customers. In fact, did you know that it is 6 to 7 times more expensive to get a new customer than it is to keep one?
Stats aside, if your dealership has a customer loyalty program in place, now is a great time to get your customers to cash in some points on winter maintenance. Getting the family vehicle winter-ready is on people’s minds, but with life’s busy schedules, perhaps it’s not priority until the first snowfall hits.
Offer your customers the opportunity to apply points on winter tune-ups or a set of new tires in exchange for paying for other services. You could very well generate sales on services that customers might have otherwise left for another time.
TAARGA is ready to help you bring in those loyalty program customers. With our Confirmation Marketing, we’ll help you let your customers know that you appreciate their loyalty by offering points redemption on certain winter maintenance that isn’t normally covered. Send personalized emails to your loyalty program members or incentivize by text or voicemail. You can even receive text message responses to your campaign.
Do more than boost waiting room ambiance with a Keurig machine or plush seats. Boost service appointments and visits to your comfy waiting room with TAARGA and your customer loyalty program.