Category: Service

You Have the Upper Hand in the Game of Promoting Value and Winning Customer Loyalty.

Unlike a lot of other mechanics out there that try to play the game, your dealership has all the latest equipment and top-notch expertise to give your customers’ vehicles a long and healthy road life. From soup to nuts, you’ve got it covered. Why not stack the cards in your favor by offering what customers really want; Value. Play your hand right and win customer loyalty.

Value is your trump card:

While customers are having work done in your service center, offer them a free inspection while they are there.  It’s a simple concept.  From a customer’s point of view, it goes a long way in the thought that they’re getting much more than they paid for.  They will happily come back for more.

Here are the bonus points:

If you happen to find any maintenance required during the free inspection, you may be able to provide a paid-for service that’ll help you make your quotas while keeping your valued customers safe on the road.

Play the game with a TAARGA playing piece to boost your success:

Offer a free vehicle alignment check, for example. With our weather-wary roads, potholes, curbs and even just day-to-day driving can have a grave effect on a vehicle’s suspension system and steering components.  TAARGA can help you promote this free service with TAARGA’s own trump card; Confirmation Marketing.

Confirmation Marketing is a powerful tool that has achieved proven success in getting customer response.  Let us send personalized emails, text messages and voice campaigns for you to let your customers know that you care enough to give them value in exchange for loyalty.

Don’t leave the hope of customers coming in for servicing to a roll of the dice.

Schedule a Test Drive with TAARGA today and let us help you win the game by promoting value and keeping your customers happy.

Are Your Customers having Repair-Affairs with Other Mechanics?

You are an attractive and desirable dealership. You have customers that are faithful and repeatedly come to you for the vehicle maintenance that they know and love.

Not to put the relationship in question, but a healthy look at the service-relationship you have with your customers can only make it stronger.   Have you ever considered the possibility of a ménage-a-trois happening right under your nose?  It happens all the time. Customers oft time consider going to a different mechanic to get work done on their vehicle.  People want to save money and go where it’s the cheapest.  It’s an affair of the wallet, we must admit.  Sometimes they go to your dealership, sometimes they go elsewhere to give their vehicle some love.  Sometimes it depends on what’s covered under warranty.  When the vehicle warranty has expired, customers are even more likely to venture astray.

So what is a dealer to do?  Consider attracting them back by letting them know that you are the experts of their brand of vehicle.  Only you have intimate knowledge of the electronics under their hood.  You have the right certification and access to guaranteed parts that they may need.

One clear example of dealer advantage over the ‘other guy’ is when changing seasonal tires.  Most vehicles manufactured today are equipped with a TPS. (Tire Pressure Sensor). There are now special considerations to be made when changing tires with a TPS.  If done incorrectly, a sensor can be broken.  This can cause more repair or potentially put customers in danger if they can’t detect when their tires are under-inflated.

This is just one example of many that can be used to encourage customers to seek out their dealership’s service department for servicing.  Let TAARGA help you remind your customers that they can and should rely on you for precise servicing, backed by expertise and accountability.

With TAARGA’s Confirmation Marketing, communicating with your customers has never been easier or more effective.  Send personalized emails that’ll make them dump that ‘other guy’ mechanic and come back into the arms of you, their trusted dealer.  Send and even receive text messages from your customer base.  Use voice campaigns for those customers who prefer to receive messages on their voice-mail.

With winter coming, the time is now to quell repair-affairs and win back those customers that have strayed, enticed by the cheaper shenanigans advertised by less qualified mechanics.  Call TAARGA today and let our communication expertise help keep the dealer/customer relationship stronger than ever.

Book your Confirmation Marketing test drive today.