Category: Winter Solutions

Don’t Let Your Customers’ Older Vehicles Suffer Through Winter’s Wear and Tear. Give them an Option They can Warm Up To.

A brand new winter awaits to take the stage and act out a drama scene involving bitter cold, sloppy slush, slippery sleet, and gritty salt; all of which wreak havoc on our vehicles. We know that and our customers know that. In fact, right now, customers are trying not to think of what they should be doing to prepare their vehicles for winter because they’re dreading the decisions and the expense.

This is the ideal time for dealerships to use their expertise and help their customers make wise decisions that’ll make winter a lot easier, safer and less expensive for them in the long run.  They will thank you with their loyalty!

How many customers in your database have vehicles that are five years old or older?  On an older vehicle, the weather has an even greater impact on parts. It is around the five-year mark, that timing belts, suspension bits along with a host of other parts need to be checked, fixed and possibly replaced to keep the vehicle humming through the winter.

When the service expense is too high, why not offer your customers the option to trade in their rusty heap for a brand new vehicle. Offer them a deal to unload a burden and replace it with less hassle and road trips that are safe and sound. This they might consider.

TAARGA can help you invite those customers for a service appointment to assess their winter-readiness and help them through a “fix-old or buy-new” decision.

Only TAARGA has the power of Confirmation Marketing to really get the attention of your customers. We can send personalized emails to your older-vehicle customers; the kind of emails that really get opened. We can also send text messages and voice campaigns that will get them in the door this autumn.
Don’t let your customers avoid the decisions they should be making before winter. Show you care by contacting TAARGA now and invite your customers to consider the “fix-old or buy-new” option at your dealership. You have only sales and loyalty to gain!

The Winter-Way To Exceed your Sales Quotas This Month

As the slush and snow-covered slippery roads are but a forecast away, now is the time to get that winter service strategy rolling and shovel-up your share of the winter tire business.

Get ready, as customers are about to come snowstorming in for oil, lube and filter changes and those wonderful multiple-point inspections.

Or will they?

Customers everywhere are only a reminder away, that they had better start thinking about prepping their vehicle for the frigid months to come. This is your opportunity to make the sales-snowstorm happen and fill your quota like a dumpster fills a snowbank!

What would you get if you could meet your quota easily with only a winter service strategy, your customer database and seriously effective communication in your stash?

You’d get open rates you haven’t seen before, fully-booked appointments and a warm smile that’ll keep winter’s cold at bay.

What is this seriously effective communication? It is Confirmation Marketing and it is what TAARGA does best.

With nothing more than the customer data you already have and TAARGA’s Confirmation Marketing technology, we can send personalized emails along with effective text messaging and voice campaigns that really convert.

Let us help you greatly reduce your need for cold-calling and print ads this month. Customers’ eyes are on their mobile devices so why not advertise where they are looking?  You’ve got the winter service strategy. We’ve got the winter-way to get it done right.

Schedule your winter maintenance test drive today.